What's your job about?
RACV provides a variety of products across motor, leisure and the home, traditionally focused on insurance and service with a future focus on expanding their green energy operations. The Digital Analytics team works closely with the broader digital team and a variety of other business teams to support decision making and provide insight into customer website interactions. As a grad in the team my primary focus is on tagging and analytics implementation (Adobe Launch) however the role also includes analysing and reporting on site performance through the use of Adobe Analytics.
In my role, working end to end on a project may include producing technical documents to guide developers in implementing analytics on a page, testing the implementation, creating/editing Adobe Launch rules that interact with a page to send data through to Analytics and finally, creating and potentially reporting on an Adobe Analytics dashboard to show changes or measure performance.
What's your background?
I grew up in Melbourne’s southeast suburbs and was lucky enough to go to a reasonably small high school. When it came time to choose what I wanted to study at university I was, like a lot of people, honestly fairly unsure. I knew I was passionate about computers and even though I couldn't see myself coding all day I signed on for a computer science degree. Through this I discovered data science and as a natural problem solver loved the way data ties into business problems. As part of my course, I completed an internship as a Business Analyst. I worked a couple of standard jobs prior to that point including a 4-year stint at KFC (exciting I know) but that was my first experience in a role related to my degree. The internship was a great experience for me as I actually did work as a developer during that period and all it really did was cement how much I didn't want to be a developer, and I think that really made me confident that I was following the right career path. I had virtually no idea what 'Digital Analytics' was prior to joining RACV but I applied anyway because I knew it was data related and it's been the perfect mix of technical problem solving and business application to keep me busy this last 5 months and I'd love to stay in the field.
Could someone with a different background do your job?
Yes, whilst my degree has helped me in my role it's far from essential, in fact, our team comes from a variety of backgrounds. Anyone with a love for problem-solving and an interest in data would fit well in this role, with extra points if you're comfortable with presenting! (although this is far from a deal-breaker).
What's the coolest thing about your job?
Whilst there is definitely a degree of repetitiveness I still find new challenges regularly and I really enjoy the problem-solving aspect of the work, finding ways to fix issues with Adobe Launch rules or working on implementations for something I haven’t seen before are my favourite parts of the role. For me personally, I think there's a great balance between technical and non-technical thinking required and the rewarding feeling of fixing the various issues that arise makes the job worthwhile.
What are the limitations of your job?
I think the biggest limitation would be the scope of the work. Technical implementation and visual reporting are the key groups most tasks fall under and whilst there's plenty of challenge within this it could definitely feel repetitive for someone who favours lots of variety in their work.
That being said, the fundamentals I am learning will definitely set me up for later in my career!
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