What's your job about?
As a brand manager at P&G, I’m an ‘owner’ on the business. This means that I am involved across the whole business – working with cross-functional teams to guide the vision and strategy, develop the marketing plans, and bring them to life with exciting marketing tactics.
What's your background?
I grew up in Sydney, Australia. I’ve always been fascinated by brands – especially because I am very loyal to some! During high school, I worked in various retail roles which was my first insider look at how different brands work. I wanted to learn more, so I decided to pursue a Marketing degree at university. During university, I undertook internships across digital marketing, public relations and corporate strategy. These internships gave me a ‘real world’ perspective on what I was studying. It was also incredibly valuable to work in different roles at different firms which varied in the industry (from agencies to banks) and size (from start ups to multinationals).
Could someone with a different background do your job?
Yes! One of the best things about P&G is the multicultural and diverse environment. I would say the most important characteristics are proactiveness, readiness to learn and a love for working with different people. Brand management at P&G offers a unique opportunity to be an ‘owner’ on the business – as opposed to just a marketeer – so an entrepreneurial spirit and excitement for innovation are important as well!
What's the coolest thing about your job?
Getting to wear lots of hats! Everyday is so different – I’m working on different tasks, with different people. One day I could be in a studio recording with voiceover artists for a new television copy, another day I could be assessing new products to launch with a global team.
What are the limitations of your job?
The flipside of getting to wear lots of hats is that you need to manage it! It’s important to prioritise and manage expectations with your stakeholders.
3 pieces of advice for yourself when you were a student...