Freya is a communications specialist focused on startups with an educational background in law and politics. She spent the last 3 years working in the highly-regulated, medtech space. In this role she was integral in business and market strategising including devising early product-market fit, setting the market-entry strategy, analysing market trends, devising internal and external communication policies, evaluating the effectiveness of KPIs, running and customising online campaigns, and writing the medical device brand manual. She is currently living in Vienna, Austria and has recently started a new job as a Junior Consultant in a boutique venture capital firm that is focused on seed and pre-seed stage startups.